Whether it is to showcase experimental art, generate traction for an event, or promote the latest products, architectural projection mapping is quickly becoming a popular choice among artists and marketers alike.
So, what should you consider before jumping into projection mapping? Here are five tips to ensure you get the most out of your next project with this event technology.
Plan early for success
The beginning of the planning process for a projection mapping project can seem daunting. After all, it is an intricate process with so many factors to consider!
We suggest starting at least four to six weeks before the event to allow ample time for the planning process. Some questions to keep in mind at this stage are:
- What is the size and scale of the chosen venue? – The larger the area, the more projectors you’ll need and the higher the costs. Focus on what your exhibition really needs – bigger doesn’t always mean better!
- What is the audience’s viewpoint? – Consider how the audience will move around the room and all their points of view. Test all viewing angles to maximize the experience of each audience member.
- 2D or 3D? – Your project’s complexity and cost can be significantly reduced by using 2D instead of 3D content. 2D projections can be just as intriguing given a suitable projection surface.
Beware of Hidden Costs
As with any large project, it can be easy to lose track and overspend. That’s why you should keep your established budget top of mind at all times. Also, be aware of some sneaky hidden costs that can catch you by surprise, such as:
- Delivery costs – Although projection mapping rarely requires props or physical decor, there could still be some hidden delivery costs if you don’t have your own projectors.
- Your choice of projection mapping company – Services from an outsourcing company is usually more expensive, so make sure to check whether the chosen company has the needed equipment and resources for projection mapping!
Get the people talking
So, you’ve planned this fantastic event – what’s next? Get people to see it and talk about it, of course!
Promotion of the event is just as important as the event itself, so be sure to take the appropriate steps to drive exposure and keep the conversation going even after the event is over.
Content is king
What makes one event more memorable than the other? People may not remember the amazing graphics in an exhibition, but they will never forget how an event made them feel. Going a step further to create interactive content will better connect you with your audience.
Be considerate
Imagine having created the event of your dreams after months of planning, only to have it shut down because of local complaints. What a nightmare!
It’s essential to consider any third parties that could be affected by your projection mapping display and adjust any sound or lighting effects accordingly. It is also a good idea to be sensitive to how the venue area would receive the display content. The last thing you want is bad publicity!
Want to create a lasting impression on your audience? Get started on your next architectural projection mapping project today with our team at Above Mapping and turn your brilliant ideas into virtual reality.
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