Visual projections now have incredible audio, visual, and lighting effects, which make them even more grand, and engaging than ever before. Projection mapping is a modern technology that has gained popularity due to its compelling and affordable nature as an advertising channel. Below we tell you how projection mapping works, and some tips on how you can make your next architectural projection mapping project a success.
How Does Projection Mapping Work?
The best way to think about projection mapping is to think about it as a form of large format printing. You’re able to project objects on a flat surface entirely transforming a space. With projection mapping, you can turn a plain wall room into an interactive display that your audience will enjoy engaging with.
How to ensure that your architectural projection mapping project is memorable:
Always Keep Your Objective And Your Budget in Mind
Before moving forward with your project, you should have a clear idea of what you want your project to be and look like, and what it is intended for. Next, you should create a budget to ensure that you are not running into problems later on that will cause you to cut corners or spend more money than you intended. While projection mapping is extravagant, it’s actually not as expensive as you might think!
When determining the objective and budget of your projection mapping project, keep the following questions in mind:
How big is the area that you want your projection to be on? A bigger space means that you will need more projectors, so you will be looking at a bigger price tag than you would with a smaller space. You can cut costs by directing your focus to what you visualize that your architectural projection project needs. If your audience can’t see it, then you should cut it.
What do you want to project? The more intricate the image that you want to project, the more expensive your project will be. This is another time where a list of what you want vs what need will come in handy.
When are you starting the planning process: Every projection mapping project requires a lot of teamwork and planning. It’s always best to plan your project at least one to two months in advance to make sure that you have enough time to make any changes and adjustments.
Be Aware Of Any Hidden Costs
With any project, it is easy to get caught up in the developing process and go over budget. Some things you should look out for that may increase the price tag of your project include:
- Not choosing specialists who have the right equipment to complete your project.
- The added costs of additional materials and props.
- Delivery costs.
For all of your architectural projection mapping projects, there is no better place than Above Mapping. Our team of experienced digital artists will help bring your vision to life. Contact us today to get started!