In every industry, technological advances allow us to create and do things we would have never previously imagined. One of the industries most impacted by technology is the events industry. Projection mapping has brought in a new wave of inspiration and innovation to an industry always looking for the next big thing.
What Is Projection Mapping?
Projection mapping is the use of graphics or designs to transform a space. These projections can light up the sides of buildings, or even the inside of cathedrals, transforming these spaces into completely different and beautiful pieces of art. These images can be extremely complex landscapes, or very simple shapes used to transform the ambiance of a room. Projection mapping is unique in that it isn’t just designed to project onto flat surfaces, like what we are used to, but that projection wraps around things like buildings and other objects to turn them into 3D projection mapping displays.
Projection mapping allows the event creators to transport their audience instantaneously to any environment, real or imagined. Paired with a top-notch surround sound system, you can spend the night in the middle of the jungle (without the bugs) or launch your audience into deep space. The possibilities are truly endless.
This is one of the huge appeals of projection mapping. Event creators, and creatives in general, are able to bring their imaginations to life. The versatility of projection mapping is essentially endless. From weddings to high fashion events, or maybe even the Olympics, almost anyone can use projection mapping to take their event to the next level.
It has already been used in big sporting events to project onto sports arenas, banners and Jumbotrons. Art events and festivals have received projection mapping with open arms, and now include it in annual events. As the popularity of projection mapping grows, there is more demand for it to be included in public city-sponsored events. The immersive and interactive aspects of projection mapping make it ideal for use in art installations where thousands can experience it without the fear of becoming damaged or worn out throughout the event.
So What’s Next?
Projection mapping has opened the floodgates of our imaginations and it would be impossible to predict where it will go next. As technology advances, we will be able to do more and more complex things with projection mapping. Even now, we have software that is able to track and target moving objects and project different graphics on each one.
What does this mean for the events industry? We can truly make events that people will want to come back to and experience all over again. We can have interactive events that simulate virtual reality, without all the heavy and complicated gear that comes with it.
Hopefully, this technology will inspire everyone who interacts with it. Instead of brand names or spending exorbitant amounts of money on decorations, you can have it all projected and be able to focus on the things that really matter. Creating amazing audio and visual experience for your audience.