Projection mapping is becoming increasingly popular in the advertising world and with good reason. Companies like Samsung and BMW use projection mapping in advertisements worldwide, which get millions of likes and shares on the web. Projection mapping in advertising helps create a huge 3D interactive experience for your audience.
3D projection mapping is any method of mapping three-dimensional points on a two-dimensional plane, like the walls of a building. It can be used outdoors to create a bright billboard to catch the attention of passers-by, or it can be used indoors to set a scene. 3D projection mapping can also transform the physical world. It can depict a building crumbling or even make it look like it’s changing its structure.
Projection mapping has brought new innovation to the marketing world. It can transform any physical object or building into life-like pieces of art that can interact with each other, be synchronized and interact with your audience to create different effects.
3D projection mapping is interactive and can change depending on how the audience moves. The images can also be synced to music to create an experience that has never been seen before. Because of these characteristics, possibilities are truly as endless as your imagination. This creates many opportunities and ways to catch the attention of your target audience when launching advertisements that incorporate projection mapping.
When projection mapping first came up on the scene back in the mid-2000s, it was mainly used as a visual-art and live-music tool in music venues, events or art festivals. It was mostly used in a 2D format as a gigantic projector. But today, it has evolved into a tool used to tell a story through animation and music. Companies that invest in projection mapping to tell a cinematic story hold their audiences’ attention longer and experience a larger number of social shares.
A common misconception when it comes to 3D projection mapping is that it is just like setting up a projector with a white screen. It is not that simple! It requires various teams such as design, technical, legal, creative, onsite crew, programming, sound and more. There is significant prep time required to put together a projection mapping event, and the more elaborate a client’s vision is, the more time (and money) is required. A minimum of three to four months is a good estimate of how much time is needed to complete a project.
With all that being said, projection mapping is projected to become the next big thing in the marketing world. It will be important for advertisers to be well-informed about new discoveries and be able to come up with original ideas in future. It’s becoming harder and harder to captivate an audiences’ attention and cut through the saturated advertising market. 3D projection mapping can be the key to sparking interest again through powerful visuals that are hard to avoid and command attention.
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